The COMPLETE "How Do We Get More People Interested in Wine?" Conversation
All 7 Parts Collected in 1 Post for Your Easy Readin' Pleasure.
Short and to the point today, folks. Here’s the complete conversation from the previous 2 weeks, between 7 different wine writers on 7 different Substacks. Make sure to subscribe to us all, eh? ;)
Part 1 - Active education, meeting people where they are, transparency, inclusivity, and innovation.
Part 2 - Putting the fun back into wine talk and wine activities.
Part 3 - Help people relate to wine and find quality buys in value tiers.
Part 4 - Stop talking to the industry and start talking to consumers, don’t bore them with grim statistics, make better and more interesting retaurant wine lists, and don’t take ourselves too seriously.
Part 5 - Restore quality in affordable tiers of wine.
Part 6 - The Four “A’s” - Make it accessible, make it an anecdote, make it an activity, make it an adventure.
Part 7 - Be honest with ourselves as to why we want new wine drinkers. It has to be more than just about the $$$.
Wine Conversations: How Do We Get More People Interested in Wine? (I)
Welcome to our very first "Wine Conversations", a new feature spotlighting a wine-related topic and transforming it into an evolving conversation between multiple wine writers across the whole of Substack.
Thanks for reading this first foray into a “Wine Conversation” here on Substack. Our second begins next week! With Stacey, who wrapped us up this time around, kicking us off with her own, new topic regarding the wine world. Plus we’ll be adding a few new writers to the mix.
We hope to see you there!
There is really only one answer to this. You must meet the customer where THEY are. Not just where the winery is (which their stories are the perfect start), not just where the sommelier is (their stories are unique), not just where the writer is (their stories are full of passion and color), but where the CUSTOMER is. THEIR stories. There is nothing else. Period. You need to tell THEIR story, the one that they want to hear, that resonates with them. If you argue this point, you don't get the point, and you won't win the customer. "When you choose your customer, you embrace their world." - Seth Godin (Or something like that)
This was an absolute delight to be part of!