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Janice Bayruns's avatar

There is really only one answer to this. You must meet the customer where THEY are. Not just where the winery is (which their stories are the perfect start), not just where the sommelier is (their stories are unique), not just where the writer is (their stories are full of passion and color), but where the CUSTOMER is. THEIR stories. There is nothing else. Period. You need to tell THEIR story, the one that they want to hear, that resonates with them. If you argue this point, you don't get the point, and you won't win the customer. "When you choose your customer, you embrace their world." - Seth Godin (Or something like that)

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Kate Reuschel's avatar

This was an absolute delight to be part of!

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